Xinyi brand is from the Turkish textile culture. We take “creating healthy sleep and a fashion life” as the concept and adhere to a distinctive positioning of “integrated emotional home textile” to fully meet modern people’s demands for the integrity and individualization of home textile products, and make the brand slogan “one dream, one life” enjoy popular support. We have successively developed jacquard, embroidery, hot fixed rhinestone wedding dress and quilt, and printed four styles. Now our products cover gift box suites, quilt, pillow inner, blanket, bath towel, household clothes and summer supplies, totaling 300-plus varieties. In term of product innovation, Xinyi adopts healthy and advanced environmentally-friendly materials, focuses on the R&D of production functions, and creates a low-carbon, environmentally-friendly and healthy home life. Sound management and long accumulation make Xinyi have a rich cultural connotation; while constant technology development makes Xinyi product quality more exquisite and elaborate. Based on the advantages including international talents, digital information and smart technology, we are establishing an operation architecture with a modern system integrating R&D, marketing and management into a whole and a market-oriented brand strategy architecture, and are further strengthening technical exchanges and cooperation with international Turkish home textile industry, so as to ensure Xinyi has the ability to continue to lead the market trend.

BRAND CULTURE

Xinyi brand is from the Turkish textile culture. We take “creating healthy sleep and a fashion life” as the concept and adhere to a distinctive positioning of “integrated emotional home textile” to fully meet modern people’s demands for the integrity and individualization of home textile products, and make the brand slogan “one dream, one life” enjoy popular support.