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Internet era home textile industry marketing new changes
Internet era, the traditional offline marketing means in the new media trends appear to be greatly reduced power and weakness. Home textile enterprises want consumers to move, in order to ensure product quality on the basis of marketing means of innovation, seek a new way out. Consumers affect the fate of home textile enterprises, to obtain the recognition of consumers, enterprises should pay attention to the innovation of marketing mode.
First, pay close attention to product innovation.
From the marketing point of view, broaden the innovation of a single product style, meet the market demand, and strive to improve the product category, functionality and other innovations, which is one of the important core elements of the enterprise can not be ignored to grab the market.
Second, marketing innovation.
Currently, by the impact of online sales, offline stores ushered in the “peak season, off-season,” so now the marketing of home textile enterprises can no longer be based on purely brand innovation in the placement of advertisements, twenty to convert the marketing perspective, from the “brand, product, marketing “Trinity, do a good job of product marketing channels to broaden. From product, brand to marketing, home textile market today, service innovation is also very key.
Third, micro-innovation is a “refreshing agent”.
Micro-innovation will not directly have a great impact on marketing, but a series of “micro-action” will have a great long-term interest in the publicity and marketing of the product spleen. For example, part of the brand with the national football team 1:0 beat South Korea, combined with its own brand to do WeChat promotions and promotions, caused a sensation and attention, a time when WeChat circle opened the screen mode, so that people marveled at the charm of micro-innovation is full. In fact, this micro-innovation cost is very low, as long as the brainstorming, properly combined with the social hotspot and brand innovation will have a great impact.
Related Information
China Textile City: home textile market showed a pattern of differentiation
Recently, China Textile City, home textile market, many types of polyester filament-based raw materials for window decorations, home furnishing fabric hanging samples listed varieties are still more, but the amount of spot listings than in the previous period has been insufficient for small and medium-sized operators spot listings have declined, small batch multi-lot turnover of local decline. But part of the former store after the factory type cloth companies and large-scale business stores in large quantities of spot transactions and orders shipped in the early growth, the overall market turnover since the early decline to the current trend of oscillation push up. Since the recent past, the Textile City, the traditional market to polyester filament class window furnishing home fabric marketing both light and strong, curtain fabric part of the former store after the factory type fabric companies and large-scale
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