In the era of Internet, the traditional offline marketing methods appear to be less powerful and weak under the trend of new media. If the home textile enterprises want the consumers' heart, on the basis of ensuring the product quality, they should innovate the marketing means and seek a new way out. Consumers affect the fate of home textile enterprises. In order to get the recognition of consumers, enterprises should pay attention to the innovation of marketing mode.

First, we should pay close attention to product innovation.

From the perspective of marketing, it is one of the important core elements for enterprises to seize the market to broaden the innovation of single product style, meet the market demand, and strive to improve the innovation of product category and function.

Second, innovation of marketing ability.

At present, under the influence of online sales, offline stores have ushered in the "peak season is not prosperous, the off-season is not weak", so now the marketing of home textile enterprises can no longer be based on the simple brand innovation of advertising, 20 to change the marketing perspective, starting from the "brand, product, marketing" three in one, to do a good job in product marketing channel expansion. From product, brand to marketing, now the service innovation of home textile market is also very important.

Third, micro innovation is "freshener".

Minimally invasive new will not directly have a great impact on marketing, but a series of "micro moves" will have a great long-term interest in the promotion and marketing of pinpi. For example, some brands beat South Korea 1:0 with the help of Guozu, combined with their own brands for wechat promotion and promotion, which caused a sensation and concern. For a while, wechat circle opened the screen swiping mode, which made people exclaim the charm of micro innovation.And in fact, this kind of minimally invasive new cost is very low. As long as we brainstorm and properly combine social hot spots with brand innovation, it will have a great impact.